Public Relations and Communications

Cision

This profile gives Heynet AI Employees company context they can use to create more relevant emails, content ideas, and sales messaging.

Website
cision.com
Industry
Public Relations and Communications
Founded
1867
Location
Chicago, IL, USA
Company size
1,001+ employees
LinkedIn
View profile

What does Cision do?

Cision is a Chicago-based provider of media monitoring, media intelligence, and communications software for PR and marketing teams. Its portfolio includes PR Newswire, Brandwatch, and the Cision media database. Cision is a portfolio company of the private equity firm Platinum Equity.

How many employees does Cision have?

Cision has at least 1,001 employees.

When was Cision founded?

Cision was founded in 1867.

Cision website and LinkedIn

The Cision website is cision.com. Its LinkedIn page is https://www.linkedin.com/company/cision.

Cision overview

Company summary

Cision is a Chicago-based provider of media monitoring, media intelligence, and communications software for PR and marketing teams. Its portfolio includes PR Newswire, Brandwatch, and the Cision media database. Cision is a portfolio company of the private equity firm Platinum Equity.

Observed strengths

Cision owns well-known brands such as PR Newswire and Brandwatch, has a very large customer base, and offers one of the broadest communications technology suites.

Potential challenges

Cision competes with Meltwater, Muck Rack, Notified, and Sprinklr, carries significant debt from its buyout, and faces declining traditional media and AI disruption of PR workflows.

Suggested ways to use this profile

Suggestions generated from the available profile data — not verified company facts.

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Starter sales email angles

Opening angles your AI Employee can adapt for outreach.

Open by acknowledging a challenge Cision is navigating, then position your solution as the fix.
Lead with respect for what Cision already does well, then offer a way to extend that advantage.
Reference a trend specific to the public relations and communications industry to earn the first reply.

Suggested content topics

Themes to seed blog posts, newsletters, or social content.

A buyer's guide for public relations and communications decision-makers.
How public relations and communications teams are changing the way they evaluate vendors.
Practical ways companies like Cision are solving today's challenges.
What makes Cision stand out — and how to build on it.

AI Employee training prompts

Paste these into a Heynet AI Employee to put this profile to work.

Summarize what Cision does and who they likely sell to, then draft a cold email opener.
Acting as a public relations and communications expert, list three pain points a buyer at Cision probably cares about.
Using Cision's mission and strengths, write three LinkedIn post ideas in their voice.
Review Cision's website (https://cision.com) and suggest a personalized outreach sequence.

This AI-generated company profile is not affiliated with or endorsed by Cision.