Computer Software

Boomerang

This profile gives Heynet AI Employees company context they can use to create more relevant emails, content ideas, and sales messaging.

Industry
Computer Software
Founded
2010
Location
Mountain View, CA, USA
Company size
11+ employees
LinkedIn
View profile

What does Boomerang do?

Boomerang is an email productivity software brand made by Baydin, a company based in Mountain View, California. Its best-known product, Boomerang for Gmail, lets users schedule emails and get reminders to follow up. The company also offers meeting scheduling tools for Google Workspace and Outlook users.

How many employees does Boomerang have?

Boomerang has at least 11 employees.

When was Boomerang founded?

Boomerang was founded in 2010.

Boomerang website and LinkedIn

The Boomerang website is boomeranggmail.com. Its LinkedIn page is https://www.linkedin.com/company/baydin.

Boomerang overview

Company summary

Boomerang is an email productivity software brand made by Baydin, a company based in Mountain View, California. Its best-known product, Boomerang for Gmail, lets users schedule emails and get reminders to follow up. The company also offers meeting scheduling tools for Google Workspace and Outlook users.

Observed strengths

Boomerang has a long-established brand and a large installed user base among Gmail users, built with a small, efficient team.

Potential challenges

Gmail and Outlook have added native scheduling, snooze, and nudge features that overlap with Boomerang's core product, and it competes with Mixmax, Calendly, and many email productivity extensions.

Suggested ways to use this profile

Suggestions generated from the available profile data — not verified company facts.

Add to a free workspace →

Starter sales email angles

Opening angles your AI Employee can adapt for outreach.

Open by acknowledging a challenge Boomerang is navigating, then position your solution as the fix.
Lead with respect for what Boomerang already does well, then offer a way to extend that advantage.
Reference a trend specific to the computer software industry to earn the first reply.

Suggested content topics

Themes to seed blog posts, newsletters, or social content.

A buyer's guide for computer software decision-makers.
How computer software teams are changing the way they evaluate vendors.
Practical ways companies like Boomerang are solving today's challenges.
What makes Boomerang stand out — and how to build on it.

AI Employee training prompts

Paste these into a Heynet AI Employee to put this profile to work.

Summarize what Boomerang does and who they likely sell to, then draft a cold email opener.
Acting as a computer software expert, list three pain points a buyer at Boomerang probably cares about.
Using Boomerang's mission and strengths, write three LinkedIn post ideas in their voice.
Review Boomerang's website (https://boomeranggmail.com) and suggest a personalized outreach sequence.

This AI-generated company profile is not affiliated with or endorsed by Boomerang.