Computer Software

Appcues

This profile gives Heynet AI Employees company context they can use to create more relevant emails, content ideas, and sales messaging.

Website
appcues.com
Industry
Computer Software
Founded
2013
Location
Boston, MA, USA
Company size
51+ employees
LinkedIn
View profile

What does Appcues do?

Appcues is a Boston-based software company that provides a no-code customer engagement and product adoption platform. Product and marketing teams use it to build in-app onboarding, guides, surveys, and messages without engineering help.

How many employees does Appcues have?

Appcues has at least 51 employees.

When was Appcues founded?

Appcues was founded in 2013.

Appcues website and LinkedIn

The Appcues website is appcues.com. Its LinkedIn page is https://www.linkedin.com/company/appcues.

Appcues overview

Company summary

Appcues is a Boston-based software company that provides a no-code customer engagement and product adoption platform. Product and marketing teams use it to build in-app onboarding, guides, surveys, and messages without engineering help. The company pioneered the in-app product tour category and serves thousands of software businesses.

Possible positioning

To help teams build products their users love.

Observed strengths

Appcues has strong brand recognition as an early leader in no-code in-app onboarding, a large customer base, and mature web and mobile SDKs with integrations into analytics and data tools such as Segment.

Potential challenges

Appcues competes with Pendo, WalkMe, Whatfix, Userpilot, and Userflow, and with product analytics vendors that bundle in-app guidance. Its smaller team must keep pace with better-funded rivals adding AI-driven engagement features.

Suggested ways to use this profile

Suggestions generated from the available profile data — not verified company facts.

Add to a free workspace →

Starter sales email angles

Opening angles your AI Employee can adapt for outreach.

Open by acknowledging a challenge Appcues is navigating, then position your solution as the fix.
Lead with respect for what Appcues already does well, then offer a way to extend that advantage.
Tie your outreach to Appcues's stated mission so the message feels aligned, not generic.
Reference a trend specific to the computer software industry to earn the first reply.

Suggested content topics

Themes to seed blog posts, newsletters, or social content.

A buyer's guide for computer software decision-makers.
How computer software teams are changing the way they evaluate vendors.
Practical ways companies like Appcues are solving today's challenges.
What makes Appcues stand out — and how to build on it.

AI Employee training prompts

Paste these into a Heynet AI Employee to put this profile to work.

Summarize what Appcues does and who they likely sell to, then draft a cold email opener.
Acting as a computer software expert, list three pain points a buyer at Appcues probably cares about.
Using Appcues's mission and strengths, write three LinkedIn post ideas in their voice.
Review Appcues's website (https://appcues.com) and suggest a personalized outreach sequence.

This AI-generated company profile is not affiliated with or endorsed by Appcues.