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Ada is a Toronto-headquartered company co-founded by Mike Murchison and David Hariri that builds AI agents for customer service. Its platform resolves customer inquiries autonomously across messaging, email, and voice. Ada serves enterprise and mid-market brands from offices in North America, Europe, and Asia.
Ada has at least 201 employees.
Ada was founded in 2016.
The Ada website is ada.cx. Its LinkedIn page is https://www.linkedin.com/company/ada-cx.
Ada is a Toronto-headquartered company co-founded by Mike Murchison and David Hariri that builds AI agents for customer service. Its platform resolves customer inquiries autonomously across messaging, email, and voice. Ada serves enterprise and mid-market brands from offices in North America, Europe, and Asia.
A single reasoning layer across voice, messaging, and email and a focus on automated resolution rather than deflection differentiate Ada with enterprise CX buyers. It reports strong net revenue retention and a large base of enterprise AI agents in production.
AI customer service is one of the most crowded software categories, with Sierra, Decagon, Intercom Fin, Zendesk, and Salesforce Agentforce all competing for the same budgets. Ada must keep pace with rapidly improving foundation models and prove resolution quality as buyers grow wary of AI agents that frustrate customers.
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